LED Video Display


Electronic LED video screen is to date the most promising advertising medium of the 21st century. Around the world in developed countries as well as developing countries, electronic video billboards are mushrooming to signify a country's developments and economy. Stagnant traditional billboards even though attractive when newly installed will become bored and even unnoticed after few days to maximum few weeks, but not electronic video screen which performs like a big outdoor TV conveying advertisers' infotainment messages to their targeted audiences in a refresh rate that counts by seconds, and updated almost instantly from a remote location, thus ensure attractiveness and updated for any breaking news, useful information as well as commercial infotainments.

Macrolite is committed to support the region with this latest technology by selectively chosen the best value and most reliable electronic video screen manufacturers from Korea and China, for our client. As our client, you can be sure of the reliability and our support without goings through all the hassle of selections and therefore focusing on your advertising business.

LED video display unlike LCD, they are 10 to 20 times higher in terms of brightness. This means they can be used even directly under sunlight where LCD screens are totally invisible. Therefore it can be installed outdoor and perform like a real giant television to attract attention of pedestrians and people whom are caught in road traffic. TV commercials and infotainments are therefore able to get out of home, into the street. The mushrooming of electronic LED billboards worldwide getting into this kind of business is a proof of its success.

The electronic advertising business is though a high investment, but the return is even more attractive. The main investment consists of

  1. The electronic video screen.
  2. Location rental and permit.
  3. An operation office costs.

Outdoor electronic LED video billboard is in short a business opportunity worth considering, and Macrolite is your business partner that you can rely on because of our wide experience and professional support which gives you peace of mind to concentrate on your advertising business.



The future of lighting will soon be the widespread adoption and use of energy efficient LED light bulb, whether the applications in indoor as well as outdoor lighting LEDs, or light-emitting diodes, are a form of solid-state lighting that is extremely small efficient and long-lasting. While incandescent and fluorescent lights consist of filaments in glass bulbs or bulbs that contain gases, LEDs consist of capsules or lenses in which tiny chips are placed on heat-conducting material.

The life of a high-power white LED is projected to be from 35,000 to 50,000 hours, compared to 750 to 2,000 hours for an incandescent bulb, 8,000 to 10,000 hours for a compact fluorescent and 20,000 to 30,000 hours for a linear fluorescent bulb. LED lifetimes are rated differently than conventional lights, which go out when the filament breaks. Typical lifetime is defined as the average number of hours until light falls to 70 percent of initial brightness, in lumens. LEDs typically just fade gradually.

Poorly designed LEDs may not be long-lasting or efficient. LEDs that are qualified should provide stable light output over their projected lifetime. The light should be of excellent color, with brightness at least as great as conventional light sources and efficiency at least as great as fluorescent lighting. The LEDs should also light up instantly when turned on, should not flicker when dimmed and should not consume any power when turned off.